WET BRUSH® AND BRATZ® TEAM UP FOR A FIERCE NEW COLLECTION

NEW YORK, (PERLA) -- Get ready to brush in style. Wet Brush®, the leader in gentle detangling and #1 Brush in the USA, is teaming up with Bratz®, the fashion dolls known for their passion for fashion, unapologetic confidence, and trend-setting style, for a limited-edition collection that celebrates individuality, self-expression, and iconic beauty moments. The Wet Brush® x Bratz Collection launches today, featuring four unique full-size Original Detangler® Kits inspired by fan-favorite Bratz characters Yasmin, Cloe, Jade, and Sasha. Each kit includes a character-inspired full size Original Detangler® paired with coordinating accessories that capture the bold fashion, confidence, and personality that define the Bratz brand. Retailing for $17.99 each, the brushes will be available starting July 27, 2026, at WetBrush.com, Ulta.com, and Amazon; and later this year in-store at Ulta Beauty, Walmart, and Sally Beauty.

The limited-edition collection pairs the beloved Wet Brush® Original Detangler® with bold Bratz-inspired designs that bring fashion-forward energy to everyday hair care. The Wet Brush® Original Detangler® features exclusive IntelliFlex® bristles that gently glide through knots and tangles, reducing breakage by up to 55%*. Designed for all hair types and textures, the brush works on both wet and dry hair while remaining gentle on strands and scalp for a comfortable brushing experience. Whether you're getting ready for the day or creating your next signature look, these brushes make detangling effortless while serving serious style.