BONBONWHIMS® AND GLASSESUSA.COM LOG BACK INTO Y2K WITH A CHARM-LOADED EYEWEAR COLLECTION

NEW YORK, (PERLA) -- GlassesUSA.com, a leading online eyewear retailer, and BONBONWHIMS®, the New York City-based jewelry and accessories brand known for its playful Y2K aesthetic, today announced BONBONWHIMS x GlassesUSA.com, a new eyewear collaboration inspired by nostalgia, personalization and self-expression.

The collection features 10 eyewear styles, including five eyeglasses and five sunglasses, alongside seven interchangeable magnetic charms that attach at the temples and can be mixed, matched and switched depending on the wearer's mood. Hearts, butterflies, bows, lips and stars bring BONBONWHIMS' colorful design language into eyewear, turning each frame into a customizable accessory.

Inspired by the early internet, when AIM profiles, MySpace pages and accessories were highly personal, LOGGING BACK TO Y2K looks back at a time when customization was part of everyday culture. For Millennials, the collection taps into the nostalgia of the era. For Gen Z, it reimagines the colorful, imperfect and highly individual digital world of the early 2000s through a new lens.

"Eyewear is already one of the most personal accessories we wear every day, so adding an element people can actually change and play with felt very natural," said Lihi Kopel, Head of Design at GlassesUSA.com. "BONBONWHIMS has such a distinctive point of view around color, nostalgia and self-expression, and we wanted the collection to feel just as playful. The frames are the starting point, but the charms let each person make the look completely their own."

"Eyewear is an exciting category I've always had in the back of my mind, as it's such a natural extension of BONBONWHIMS' whimsical world of accessories! When GlassesUSA.com approached us about a collaboration, their industry expertise and passion made them the perfect strategic partner to bring our vision to life," said Clare Ngai-Howard, Founder and CEO of BONBONWHIMS. "For me, accessories have always been about how they make you feel, and the idea that you can be a chameleon through accessorizing. The interchangeable magnetic charms capture exactly that freedom, along with the playful spirit we're known for. This collection really evokes the nostalgia of the eyewear we wore as teens, and is a gentle reminder we are all still kids at heart! Like everything else in the BONBONWHIMS universe, we know they will bring joy and a smile to our customers."

BONBONWHIMS and GlassesUSA.com celebrated the launch with a packed event at SLIK in New York City's East Village, drawing hundreds of guests throughout the day, including celebrities, creators and influencers. Korean beauty brand LANEIGE also joined the celebration, bringing its signature beauty products into the experience alongside custom candy, pink soft serve and branded installations created for the collaboration.

The partnership brings BONBONWHIMS' approach to playful accessories into a new category, using eyewear as a canvas for styling rather than a fixed finishing touch. By pairing magnetic charms with prescription-ready eyeglasses and sunglasses, the collection gives wearers an easy way to change the feel of a frame without changing the frame itself.

The BONBONWHIMS x GlassesUSA.com collection will be available at:
https://www.glassesusa.com/bonbonwhims