EVERYTHING YOU NEED TO KNOW ABOUT SPONSORED CONTENT

Given the high adoption rates of content marketing, numerous brands are turning to native advertising as a means to promote their content. The Interactive Advertising Bureau (IAB) characterizes native advertising as "paid advertisements that are so integrated with the page content, harmonized with the design, and aligned with the platform's behavior that the viewer perceives them as a natural part of the experience.
Sponsored articles are categorized within the in-feed subgroup. This category also includes promoted content on platforms such as Facebook, LinkedIn, and Twitter. Since these ads are presented within the standard content feed of the publisher, it is irrelevant whether the publisher is Facebook or BuzzFeed.

In essence, sponsored articles represent advertising on a media platform in the guise of editorial content that appears to be a natural fit. Brands appreciate this approach because the association with a reputable publication and exposure to its audience can enhance awareness, drive traffic, generate conversions, and create leads.

We, at Perla, believe that you and your brand belong here and we have the storytelling capabilities to build your house here.

Contact us for more opportunities.