VAUXHALL REVEALS NEW GRIFFIN EMBLEM AS TWO THIRDS OF BRITS SAY A RECOGNISABLE LOGO IS IMPORTANT WHEN BUYING A CAR

PERLA --Vauxhall has revealed a new, more streamlined version of its Griffin emblem, continuing the evolution of one of the automotive industry's most recognizable logos. The new Griffin marks the latest chapter in Vauxhall's visual identity, retaining the distinctive symbol while introducing a new interpretation for the modern Vauxhall brand.

Research by Vauxhall* has found that 65% of Brits believe a recognizable logo is important when buying a car - the highest percentage across all product categories surveyed**. When it comes to what makes a logo memorable, 59% believe the most memorable logos are those that remain consistent over time. A distinctive font was selected by 43% of respondents, followed by bold colors at 36%, a clean and modern design at 34%, and historical links at 27%.

Vauxhall's more streamlined, contemporary logo introduces a more angular design for the iconic Griffin, and removes the flag for the first time, previewing an evolution of the brand's Bold and Pure design language as it looks ahead to an electric future and the next generation of vehicles.

The new logo complements the distinctive Vauxhall Vizor grille, a key feature of the brand's design since its introduction in 2021, and which is now seen across its entire line-up. The refined logo is designed to appear sharper on the illuminated Vizor grille, a feature inspired by the 2023 Vauxhall Experimental Concept and first seen in mass production on the Grandland in 2024. The illumination of the logo was added to the New Astra in 2026 and will appear on future models.