CASIO UNVEILS ITS FIRST ARABIC-DIAL COLLECTION FOR THE MIDDLE EAST & AFRICA

DUBAI, (PERLA)-- CASIO Middle East & Africa has unveiled the MTP-E735AR, its first Arabic-dial collection created for the Middle East & Africa, bringing together regional design influences and the everyday functionality of a classic CASIO timepiece.
 
Featuring applied Eastern Arabic numerals, an intricate arabesque-inspired dial and a bilingual Arabic-English day display, the five-piece collection has been designed to give a familiar three-hand dress watch a distinctive regional expression.
 
At the center of the collection is a swirling arabesque motif that extends across the entire dial, replacing a conventional flat or sunburst finish with a richly detailed pattern. Applied Eastern Arabic numerals sit alongside a day-and-date window at 3 o'clock, with the day display switching between Arabic and English.
 
The design takes on a different character across the five colorways: black, deep blue, ice blue, turquoise and white. On the black and blue dials, the arabesque pattern blends subtly into the background through tonal and monochromatic treatments.  On the white model, the pattern comes forward in silver and is paired with blue hands and markers for contrast, while the other four colorways feature silver-tone hands matched to the stainless-steel case and bracelet.
 
Housed in a slim 44.5 × 37.5 × 8.4 mm stainless-steel case with an integrated bracelet, the MTP-E735AR Series also offers 50-metre water resistance, mineral glass and approximately three years of battery life, combining regional design details with practical everyday wearability.
 Hiroyuki Sezai, Head of Timepiece Division at CASIO Middle East & Africa, said: "The MTP-E735AR collection is an exciting release for us because it has been created with consumers in the Middle East & Africa in mind. From the Eastern Arabic numerals and bilingual day display to the arabesque-inspired dial, the design brings a distinctive regional character to a classic CASIO timepiece. We are very pleased to introduce this collection to the market, and it comes at an exciting time as we prepare to bring a number of new releases to consumers across the region over the coming months."
The collection was unveiled during an exclusive media preview held at CASIO Middle East & Africa's Dubai office on 17 September, bringing together invited media, senior representatives from CASIO HQ in Japan and members of the regional leadership team.
 
The program included presentations on CASIO's regional timepiece strategy and brand direction, followed by a hands-on showcase of the new MTP-E735AR collection and a broader preview of additional models scheduled to launch across the region over the next six months.
 
Joining from CASIO HQ in Japan were Masakazu Sugawa, General Manager of Brand Marketing for the Timepiece Division, and Takuya Umamichi, G-SHOCK Brand Marketing Manager within the Timepiece Division, alongside Hiroyuki Sezai, Head of Timepiece Division at CASIO Middle East & Africa, and members of the regional team. 
 
The presentations offered media further insight into CASIO's evolving timepiece business across the Middle East & Africa, including the company's approach to product development, brand direction and changing consumer preferences. Building on its longstanding reputation for durable, versatile and functional timepieces, CASIO continues to evolve its portfolio in response to changing lifestyles and design preferences across the region. Guests were also able to experience the showcased timepieces first-hand, with further details on upcoming models to be announced in line with their respective launch timings.