HEARTS ON FIRE Launches Our Signature, Your Light

BOSTON, MA (PERLA)— HEARTS ON FIRE, the international jewelry brand known for the unparalleled sparkle of its signature cut diamonds, unveils Our Signature, Your Light. This social media campaign celebrates the brand’s 30 Years of Brilliance and stars two visionary women: acclaimed supermodel Coco Rocha, and fashion influencer Isabelle Allain.

For 30 years, HEARTS ON FIRE has revealed the extraordinary light within every perfectly cut diamond. When a woman wears that light, it becomes her own, shining with a brilliance that is unmistakably hers. Set against the vibrant backdrop of New York City, the campaign features unfiltered, intimate short films that step into the world of two inspiring women to reveal how they cast their light outwards with style, passion and confidence.

Styled in statement pieces from the brand’s signature INSIDE/OUT and DREAM Collections, both women share what it means to embrace their true selves, shining on their own terms with infectious energy and unapologetic personality—the very essence of what makes them unique.

Coco Rocha: Audaciously Different
Canadian supermodel and entrepreneur Coco Rocha is also known as the “Queen of Pose” and is a pioneer in fashion. She speaks about self-confidence, the importance of being yourself and how she embraces all her idiosyncrasies to be audaciously different.
“Confidence to me is commitment. Give me an idea and I’ll give you a hundred versions of it.”

Isabelle Allain: Breaking from Convention
The 28-year-old Montreal native and fashion content creator, better known by her social media moniker Izzipoopi, speaks candidly about daring to be different. She also reveals how she finds joy in imperfections and unconventional things.