TROLLI® INTRODUCES NEW SPICY CRAWLERS WITH A LIL KICK OF HEAT AND DROPS "LIL KICKS," A SNEAKER INSPIRED BY THE NEW SOUR AND SPICY CANDY

CHICAGO, (PERLA) -- Trolli, the sour gummi candy known for its neon brite colors and bold flavors, is bringing the heat with new Trolli Spicy Crawlers, featuring a hint of habanero in three flavors: mango habanero, pineapple habanero, and strawberry habanero. To celebrate, the brand is dropping Lil Kicks, a limited-edition sneaker inspired by the candy's lil kick of heat.

Created in collaboration with renowned sneaker designer and artist Jeff Cole, Lil Kicks pushes the boundaries of what a lil kick could be, just like Trolli gummi worms. The sneakers are available exclusively in "little" men's and women's U.S. shoe sizes. Finally, small-footed legends are first in line.

"We couldn't just launch a new flavor and call it a day. Trolli Spicy Crawlers deserved a celebration as bold as they are," said Chad Womack, Marketing Director, Trolli. "Spicy Crawlers deliver the perfect mix of sweet, sour and heat, so we wanted to turn that lil kick into something fans could wear, too. These shoes bring the bold spirit of our newest flavor to life – a lil kick of heat for your mouth, and now, for your feet."
Fans can cop a free pair of Lil Kicks at TrolliLilKicks.com on a first-come, first-served basis beginning Friday, August 7 at 11 a.m. ET, while supplies last. There's no price tag and no store to shop — just a shot at snagging a pair before they're gone. The one-of-a-kind design was created in collaboration with Jeff Cole, the Chicago-born designer known for fusing the unexpected into designs that move culture.

"When Trolli came to me with the opportunity to collab, I didn't even have to think twice about it," said Cole. "I'm all for blending two worlds that don't seem to obviously go together like candy and sneakers. That same unexpectedness is what makes limiting it to these sizes even more exclusive."

Every detail of the sneaker was inspired by the new Trolli Spicy Crawlers gummi: a glossy black upper, a lime-green midsole fading into a strawberry pink outsole, a grinning gummi worm on the pineapple yellow tongue, and gummi-inspired laces. Inside, a heat-scale tag confirms the hint of habanero, and the insole is printed with the new Trolli Spicy Crawlers themselves. Lil Kicks are the boldest kicks to ever crawl onto the streets.