JAMAICAN MANGO & LIME® TURNS EDGE CARE INTO A SKINCARE ROUTINE WITH EDGEFORCE™ LAUNCH

CHICAGO, (PERLA)-- Jamaican Mango & Lime®, a trusted leader in textured haircare, is redefining the edge care category with the launch of EdgeForce™, the first complete edge care system designed to care, create and refresh, combining high-performance edge styling with targeted skincare-grade actives for the hairline.
At the center of the system is EdgeForce™ Foam, the first foam technology formulated specifically for edges to maintain a strong, lasting hold. Versatile enough to be used on its own, the Foam can create, mold and shape edges from the start, or be used to refresh, reshape and restore an existing style whenever a touch-up is needed, without weighing down the hairline.

For greater precision and control, EdgeForce™ Gel features innovative color-to-clear technology. The tinted formula makes it easy to see exactly where product is being applied, enabling targeted placement directly along the hairline with no guesswork, before fading to clear as the style sets.

Care and performance are built into the entire EdgeForce™ system.
"Frequent edge styling means repeated product application, which can cause tenderness, irritation, dryness and breakage along the hairline," says Anja Eason Johnson, Social Media Manager for Jamaican Mango & Lime®. "Because we believe the hairline deserves the same attention we give the skin on our face, each formula pairs hair-focused ingredients with skincare-grade actives including Panthenol, Niacinamide, Vitamin C, Caffeine Extract and Collagen Peptides, delivering targeted care to support the skin barrier along the hairline while delivering healthy-looking, polished edges."

Used alone or together, EdgeForce™ Foam and Gel provide the flexibility to create a range of looks across hair types and textures, from smoothing and molding to more detailed and artistic edge styling, and to refresh and reshape those styles as needed.