CURECODE INTRODUCES PERSONALIZED SKIN DISCOVERY EXPERIENCE AT SEOUL TO SOHO IN NEW YORK

NEW YORK, NY, UNITED STATES, (PERLA) -- As consumers navigate an increasingly crowded skincare market, Curecode is bringing a simple message to New York: before choosing a skincare product, first understand your skin.

Currently featured at Seoul to Soho, the immersive K-beauty experience taking place at 13 Crosby Street in New York, Curecode has created an interactive consumer journey centered on objective skin assessment, personalized education, hands-on product experience, and informed product selection.

The experience follows four steps:
"Check Your Skin. Consult Your Skin. Try on Your Skin. Select Your Product."

Rather than beginning with a product recommendation, Curecode begins with the consumer’s own skin.

The approach reflects the brand’s belief that effective skincare selection should start with a better understanding of an individual’s current skin condition—particularly hydration and skin-barrier-related needs—before deciding which products may be most appropriate.

WHY UNDERSTANDING THE SKIN SHOULD COME FIRST
Skincare consumers today are exposed to an unprecedented number of products, ingredients, routines, reviews, and social media recommendations.

But skin condition is highly individual and can change depending on environment, season, lifestyle, age, and skincare habits.

A product that works well for one consumer may not necessarily address the needs of another.

For Curecode, this makes understanding the skin an essential first step in skincare selection.

At Seoul to Soho, visitors are encouraged to move beyond generalized labels and assumptions about their skin and instead explore measurable aspects of their current skin condition.

The objective is not to tell consumers what their skin “should” be, but to help them better understand what their skin may need today.

A FOUR-STEP JOURNEY FROM SKIN ASSESSMENT TO PRODUCT SELECTION
1. "Check Your Skin"
The Curecode experience begins with an objective assessment of the visitor’s current skin condition.

Consumers can explore measurements related to hydration and skin-barrier condition, providing information that goes beyond visual appearance or subjective perception alone.

This first step establishes the foundation for the entire experience:
understand the skin before selecting the skincare.

2. "Consult Your Skin"
After the assessment, Curecode representatives help visitors understand what the results may indicate about their current skin condition.

The consultation introduces the role of the skin barrier, hydration, and skin condition in everyday skincare and translates technical skin science into information consumers can more easily understand and apply.

Rather than simply recommending a product, the conversation begins with the consumer’s own skin.

3. "Try On Your Skin"
Visitors can then experience Curecode formulations directly on their skin.

Texture, absorption, hydration, comfort, and finish can be evaluated firsthand, allowing consumers to connect scientific information with their own sensory experience.

This step turns product discovery from a passive presentation into an individual experience.

4. "Select Your Product"
Only after skin assessment, consultation, and hands-on experience does Curecode move to product selection.

Visitors can then identify products that may better correspond with their current skin condition, concerns, and personal preferences.