CHAPSTICK LAUNCHES NEW HYDRABALM TUBES IN FIVE FLAVORS, NOW AVAILABLE

NEW YORK (PERLA) -- As America's favorite lip balm for more than 135 years, ChapStick is expanding its lineup with the launch of new HydraBalm tubes, now available in Cherry, Vanilla, Watermelon, Guava, and Unscented. HydraBalm brings the ChapStick signature deep hydration to a fresh, flavor-forward tube format, giving fans an easy, on-the-go way to keep lips smooth and moisturized.

Formulated to lock in moisture, ChapStick HydraBalm tubes are designed for effortless application and all-day comfort, offering a fun, affordable way to keep lips moisturized across five flavor options. The tube format makes HydraBalm easy to fit seamlessly into fans' everyday routines.

"Chapstick has spent decades earning a spot in people's pockets and bags, and with HydraBalm we're keeping that relationship fresh - the new HydraBalm offers the 24-hour hydration that Chapstick is known for in a new squeeze tube format," says Rachel Behm, Chief Marketing Officer.

To celebrate the launch, ChapStick is bringing HydraBalm to life in midtown Manhattan with a 30-foot inflatable HydraBalm squeezy tube installation and free sampling on September 2nd. The giant HydraBalm will be located on Broadway between 47th and 48th Street from 11 am to 8 pm, giving fans in New York City a chance to experience the new product firsthand.

Whether at the NYC activation or on shelves nationwide, HydraBalm invites fans to find their flavor and keep their lips feeling their best all year long. For more information, visit www.ChapStick.com