TUMI REVEALS FALL/WINTER 2026 COLLECTION WITH CAMPAIGN FOLLOWING LANDO NORRIS' PATH TO NEW PEAKS

NEW YORK, (PERLA) -- TUMI, the international travel, lifestyle, and accessories brand, today launches its Fall/Winter 2026 seasonal campaign and collection, inspired by the rugged terrain of an alpine terrain. The season is grounded by TUMI's bestselling silhouettes in elemental hues, while new collection TUMI Axis introduces everyday bags for the modern minimalist. The campaign follows two travelers — long-standing TUMI Global Brand Ambassador and McLaren Mastercard Formula 1 Driver Lando Norris and a travel partner— embodying TUMI's core belief that the pursuit never stops and there is always a new peak to reach.

Directed by Valentin Florian and photographed by Theo Gosselin, Fall/Winter 2026 immediately establishes a sense of place in the striking highlands of Scotland. Here, rugged terrain meets quiet elegance, mirroring the season's elemental aesthetic.

"There is always another peak to reach, another goal to chase." Said Lando Norris, "that drive is something TUMI and I share and I feel it in every TUMI bag I carry."

The latest generation of TUMI Alpha, launched this past spring, evolves with fresh takes on beloved silhouettes rooted in an atmospheric color palette. The season is carried by iconic collections in key colors: Deep Pine across 19 Degree, 19 Degree Front Access, Harrison, and Alpha. Alpine Green and Rosewood add depth to Voyageur Nylon and Leather while a dynamic camouflage print is available in Alpha's expanded silhouette range. Alpha Bravo, Olas, Adatto, and accessory collections Belden and Nassau are further grounded in earthy neutrals.