RIO HOTEL & CASINO BECOMES FIRST LAS VEGAS RESORT TO LAUNCH A FULLY TRANSACTIONAL CHATGPT EXPERIENCE FOR HOTEL GUESTS

LAS VEGAS, NV, (PERLA) -- Rio Hotel & Casino announced the launch of the hospitality industry's first fully transactional ChatGPT experience, giving travelers and guests the ability to interact with the resort through natural conversation—from discovering accommodations and booking suites to requesting towels, contacting the bell desk, exploring amenities, and much more.

The new experience is powered by Traversing.ai, Rio's AI orchestration platform, which also powers the resort's AI voice assistant, website concierge, SMS messaging, and guest engagement channels. Rather than creating a separate AI experience for each channel, Rio has unified every guest interaction through a single intelligence platform, allowing guests to receive the same personalized experience whether they call the resort, chat on the website, send a text message, or interact directly through ChatGPT.

"Today's travelers expect instant, personalized service wherever they choose to engage," said Vince Lentini, Senior Vice President of Marketing of Rio Hotel & Casino. "Our partnership with Traversing.ai allows us to meet guests where they already are while delivering a seamless experience across every touchpoint before, during, and after their stay."

Hospitality Meets the Next Generation of AI

Guests can now simply ask ChatGPT:

• "Get me a suite at Rio tonight."
• "What cabanas are available this weekend?"
• "Send extra towels to my room."
• "Contact the bell desk."
• "What restaurants are open tonight?"
• "Where is the closest parking garage?"
• "Help me plan my stay."

Behind every interaction is the same AI platform powering Rio's digital concierge, known as Rio Rita, ensuring guests receive consistent answers, real-time availability, and seamless service regardless of where the conversation begins.

Because every channel shares the same intelligence layer, no duplicate workflows or disconnected systems are required. Improvements made to Rio's AI ecosystem are automatically reflected across ChatGPT, voice, messaging, and web interactions, creating a truly unified guest experience.

Setting a New Standard for Hospitality

As AI increasingly becomes a primary way consumers discover, research, and purchase travel, Rio is positioning itself at the forefront of this shift.

The launch also represents one of the first hospitality implementations leveraging Model Context Protocol (MCP) technology, allowing ChatGPT to move beyond answering questions and into completing real guest transactions.

Instead of simply providing information, guests can now complete meaningful actions directly within the conversation, including:

• Booking hotel accommodations
• Exploring room types and packages
• Discovering resort amenities
• Browsing pool cabanas
• Requesting housekeeping items
• Contacting hotel departments
• Accessing concierge services

This conversational approach removes friction from the guest journey while creating faster, more personalized service across every stage of travel.

Built for the Future of Hospitality

Rio's AI strategy extends beyond guest convenience.

By consolidating voice, messaging, web chat, ChatGPT, and future AI discovery channels into a single platform, Rio gains a unified view of guest engagement while reducing operational complexity and ensuring consistent service delivery.

"Hospitality is entering a new era where guests expect AI to do more than answer questions—they expect it to help them accomplish things," said Blaire McCoy, Co-Founder & CRO of Traversing.ai. "Rio is setting the pace for the industry by embracing a unified AI platform that supports every guest interaction, whether it's booking a room before arrival or requesting fresh towels during a stay. We're proud to partner with Rio as they continue redefining the modern hospitality experience."

As conversational AI continues to transform travel planning and guest engagement, Rio Las Vegas is demonstrating how hotels can leverage emerging technologies to deliver faster service, greater convenience, and more personalized experiences without changing the systems that already power hotel operations.