CHUBB SURVEY FINDS 78% OF YOUNG LUXURY COLLECTORS BUY FOR INVESTMENT, BUT MORE THAN HALF REMAIN UNINSURED

Affluent collectors ranging in age from their early 20s to their mid-40s, known as "High Earners, Not Rich Yet" (HENRYs), amass watch, jewelry, art, wine, and sports memorabilia collections worth $10,000 to $100,000+.

31.07.2026 - 10:34
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 CHUBB SURVEY FINDS 78% OF YOUNG LUXURY COLLECTORS BUY FOR INVESTMENT, BUT MORE THAN HALF REMAIN UNINSURED

NEW YORK, (PERLA) -- Chubb (NYSE: CB), a world leader in insurance, today released findings from its study of young luxury collectors, revealing that 78% of these affluent Americans consider an item's future value a top purchasing factor. However, less than half have insured their collections. The gap stems largely from misconceptions by uninsured collectors who incorrectly believe homeowners' policies provide adequate valuables coverage.


Chubb's new report, "The New Era of Luxury Collecting & Investment," surveyed 1,000 affluent Americans, dubbed "HENRYs" – ranging in age from their early 20s to their mid-40s with annual incomes of $250,000 to more than $1,000,000 who actively collect luxury items such as watches, jewelry, art, antiques, wine, and sports memorabilia. The study aimed to understand their collecting motivations, purchasing behaviors, and attitudes toward protecting high-value assets.


Key Findings:


Why Young High Earners Treat Collecting as a Long-Term Investment
Chubb's survey found that collecting among these high earners is not a passing hobby. It is a long-term, investment-driven pursuit. Across the four categories below, roughly half or more of respondents have been collecting for at least five years:
•    Art and antiques: Among HENRY art and antiques collectors in Chubb's survey, 59% have collected for five or more years and 21% for a decade or more.
•    Sports memorabilia: 57% for five or more years; 10% since childhood.
•    Watches and jewelry: Over 50% for five or more years; 8% since childhood.
•    Wine: Nearly 50% for five or more years; 21% for a decade or more.

  

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