CADBURY INTRODUCES THE CLUTCH

HERSHEY, Pa., (PERLA) -- Cadbury believes life's most memorable moments often begin with a little extra thought, generosity and chocolate. To celebrate the launch of its new "There's Magic in More" campaign, Cadbury is bringing that belief to New York Fashion Week through a collaboration with fashion designer LUAR, debuting a crystal-covered clutch designed to hold and share Cadbury XL Bars. The limited-edition accessory offers a delightfully unexpected first look at the brand's largest U.S. campaign to date, a multi-year platform inspired by the idea that a little more thought, generosity and chocolate can transform everyday moments into something magical.

The Cadbury Clutch: A Sparkling Take on Generosity
Dressed in the brand's unmistakable jewel-tone purple, the Cadbury Clutch sparkles with gold accents and individually applied Swarovski crystals. Its crystal-covered flap took approximately eight hours to complete, while a concealed platinum-silver insulated interior helps keep Cadbury chocolate cool and ready for an unexpected moment of generosity. Only five clutches have been created, making each one a rare little reminder that sharing chocolate can be every bit as glamorous as it is delicious. 

LUAR QUOTE: "Cadbury's focus on quality, detail and generosity mirrors my work," said Raul Lopez, Founder and Creative Director of LUAR. "From the silhouette and color to the hand-applied crystals, every element feels intentional and true to both brands. It is bold and beautifully crafted, but designed to be opened and shared." 

Celebrating the Magic in More
The clutch is just the beginning. Through "There's Magic in More," Cadbury is celebrating the delightful difference a little extra can make. A little more thought. A little more generosity. And, naturally, a little more chocolate. For generations, Cadbury has been known for bringing a little more to every bite, from its signature creamy chocolate to generous ingredients crafted for sharing. "There's Magic in More" builds on that heritage, celebrating the idea that the same spirit of generosity found in Cadbury chocolate can inspire meaningful connections every day. 
Consumers will meet the wonderfully dedicated people behind every creamy bite through cinematic storytelling, social experiences and unexpected cultural moments – from ingredient specialists and chocolate makers to those entrusted with the very important responsibility of taste-testing. Together, their stories show how the brand's care, craft and generous spirit can turn an ordinary moment into something magical. The first chapter of "There's Magic in More" invites consumers into the Department of More, a world where thoughtful gestures, generous spirits and a shared piece of chocolate can spark something unexpectedly magical.

A Little More to Discover
Throughout New York Fashion Week, the Cadbury Clutch will travel from the runway to some of the city's most stylish moments, bringing a bit of Cadbury magic along with it. Cadbury, NYLON and LUAR are inviting fashion fans and chocolate lovers, alike, to discover how generosity can show up in unexpected places. 

•    See it on the runway: The Cadbury Clutch will make its runway debut at LUAR's Spring/Summer 2027 New York Fashion Week show on September 14. Cadbury CARAMELLO XL Bars will lead the New York Fashion Week activation, alongside DAIRY MILK XL, DAIRY MILK Fruit & Nut XL, CARAMELLO Sweetly Dark XL and CARAMELLO Miniatures. 

•    Spot it throughout Fashion Week: NYLON Editor-in-Chief Lauren McCarthy and content creator Tefi Pessoa will carry the Cadbury Clutch to the LUAR show, NYLON Nights and across New York throughout New York Fashion Week. 

•    Pay it forward: Through the Cadbury and NYLON Pay It Forward Sweepstakes, consumers can shine a spotlight on someone who gives a little more and share the story of how they brighten others' lives. Two selected nominees will each receive a custom LUAR-designed Cadbury Clutch, with matching clutches awarded to the people who nominated them — celebrating both the inspiring individuals and the people who make sure their stories are recognized. 

•    "At Cadbury, we believe the most memorable moments begin with a simple act of generosity, whether that's sharing a piece of chocolate or going the extra mile for someone else," said Eric Newton, Director, Premium Chocolate at The Hershey Company. "The Cadbury Clutch brings that belief to life in a delightfully unexpected way, combining beautiful craftsmanship, delicious chocolate and an irresistible invitation to open it up and share."