BUILD-A-BEAR DEBUTS EXCLUSIVE LLOROMANNIC PLUSH AS PART OF NEW SANRIO HALLOWEEN COLLECTION FOR THE FIRST TIME EVER IN SELECT COUNTRIES

ST. LOUIS, (PERLA) -- Build-A-Bear Workshop® today announces the launch of its new Sanrio® Halloween Collection, featuring plush versions of fan-favorite Lloromannic™ characters Berry™ and Cherry™. Now available exclusively at Build-A-Bear, the collection marks the first time Lloromannic™ will be offered in full-size plush form by a retailer in the United States, United Kingdom, Ireland, and Canada. This mischievous duo has developed a devoted following among Sanrio fans and collectors and joins the lineup as part of this seasonal collection that pairs beloved Sanrio favorites with Halloween-inspired looks for collectors and fans of all ages.

he launch further expands Build-A-Bear's portfolio of highly sought-after licensed character experiences and reinforces the company's position as a destination for exclusive collectibles and first-to-market offerings.
"The debut of Berry and Cherry represents the kind of fan-first moment that makes our partnership with Sanrio so special," said Kim Utlaut, Chief Brand Officer at Build-A-Bear. "As the premier retailer bringing the Lloromannic duo to full-sized plush form for the first time in select countries, we're able to give longtime fans and collectors something they've been eagerly anticipating. It's an exciting opportunity to introduce these fan-favorite characters to a broader audience while creating a unique Make-Your-Own experience that can only be found at Build-A-Bear."

"Sanrio fans have such a deep connection to our characters, and we love creating opportunities to celebrate some of the characters they've been asking to see more of," said Jill Koch, Chief Brand Officer of Sanrio, Inc. "Berry and Cherry have a super passionate fan base, and we're excited to bring them to Build-A-Bear for the first time. It's such a fun way for longtime Lloromannic fans to experience these characters in a new way while introducing them to even more fans just in time for Halloween."

The Sanrio Halloween Collection combines seasonal spooky styling with character-driven storytelling while remaining true to the personalities fans know and love. The following characters are included in this season's launch:
•    Berry: Making his first-ever plush debut, Berry is one-half of the mischievous Lloromannic pair. Known for his ram horns, bold personality, and playful rivalry with Cinnamoroll™, Berry has become a fan favorite among collectors who love Sanrio's edgier characters.
•    Cherry: Berry's partner in mischief, Cherry is making her plush debut alongside her sibling, Berry. Competitive, confident, and always ready to stir up a little harmless trouble, Cherry is beloved for her distinctive pink look and larger-than-life personality.
•    Spooky Webs Cinnamoroll™: A seasonal take on the beloved floppy-eared puppy, spiderweb Cinnamoroll™ features Halloween-inspired details that blend sweet charm with spooky-season fun.
•    Starry Sky Hello Kitty®: Bringing a softer, whimsical side to the collection, Starry Sky Hello Kitty shines with celestial-inspired details that balance the collection's playful mischief with dreamy charm.