BEAUTYWORLD DUBAI'S 30TH EDITION BRINGS GLOBAL BEAUTYICONS TOGETHER THIS OCTOBER

DUBAI, United Arab Emirates (PERLA) - Four of the most in-demand artists in globalbeauty will take the stage at Beautyworld Dubai this October, bringing some of the names shaping beauty and hair globally to a professional audience in the Middle East. Their appearance comes as the show returns to Dubai World Trade Centre from 6–8 October 2026 for its landmark 30th edition.

Founder of m.ph and the artist behind some of Hollywood's most recognizable beauty looks, Mary Phillips will headline this edition's The Makeup Studio stage, followed by a keynote on Next in Beauty stage. She has built a global following for her skin-first approach and signature "underpainting" technique, which has generated more than 60 million mentions on TikTok and influenced a generation of artists. 

Mary Phillips said: "The talent and creativity coming out of this region is incredible, and I've always admired how much people here truly love beauty and artistry. At Beautyworld Dubai, I'll share the techniques I actually use every day with my clients, especially when it comes to creating beautiful skin and making makeup feel modern and effortless."

She is joined by Patrick Ta, the celebrity makeup artist behind red-carpet looks for Ariana Grande, Gigi and Bella Hadid and the Kardashians, and founder of Patrick Ta Beauty. Ta will headline Day 3 with an exclusive masterclass, bringing his signature approach to modern glamour to Beautyworld Dubai's Makeup Studio stage.

On beautyLIVE, the show's stage dedicated to hair professionals, Dimitris Giannetos will headline with a two-hour masterclass on Day 1. The celebrity hair artist has created red-carpet looks for Gigi Hadid, Amal Clooney and Camila Cabello, and brings more than a decade of experience working backstage across fashion weeks in New York, Milan and Paris. 

Joining him is Josh Lamonaca, British Men's Hairdresser of the Year 2025/2026 and Co-Founder and Head of Education at MENSPIRE. 

From a Market Brands Enter to One Where Brands Are Born

Marking its 30th edition, the show enters a new chapter as Beautyworld Dubai, after rebranding from Beautyworld Middle East, anchoring its position in the city that has become a global meeting point for the industry. Organised by Messe Frankfurt Middle East, the new identity reflects where the international beauty community now does business, while carrying forward three decades of industry heritage.

The change mirrors Dubai's own evolution from a market where international brands sold into a beauty capital in its own right. At the crossroads of Asia, Africa and Europe, the city has grown beyond a gateway to the GCC. Brands are now being built here for the world rather than imported into the region, and the traffic runs in both directions: international houses entering the market, and homegrown names finding consumers in New York, Sao Paulo, London and Bogota.

Increasingly, brands with global consumer appeal are being built in Dubai, rather than simply distributed through the city. Dubai-founded Kayali is a clear example: in 2025, review analytics firm rAIviews found its 'Capri in a Bottle Lemon Sugar' took 7.2% of all perfume reviews on Sephora US, the highest of any fragrance, demonstrating the global reach a fragrance house born in the region can achieve.