SOAPBOX LAUNCHES NEW HAIR CARE COLLECTION AT SALLY BEAUTY, REIMAGINING FRAGRANCE WITHOUT THE DAMAGE

WASHINGTON, (PERLA) -- Soapbox, the purpose-driven personal care brand known for delivering high-performance, accessible beauty, announced the launch of its new Alcohol-Free Hair Fragrance Finishing Mists ($16.99), available online and exclusively in Sally Beauty stores nationwide, beginning today. Launching alongside the brand's new Blowout Brilliance Heat Protectant ($10.99) and its new Jasmine & Sweet Almond Daily Moisture Wash Collection ($9.99), the new styling collection was intentionally developed with a hair-first approach, delivering salon-quality performance and lasting scent while helping protect the long-term health of every hair type and texture.

"Soapbox and Sally Beauty share a belief that high-performing hair care should work for a wide range of hair types, textures and needs, making Sally Beauty the ideal partner to introduce our newest collection," said David Simnick, CEO and co-founder of Soapbox. "Consumers shouldn't have to choose between long-lasting fragrance and healthy hair. By eliminating drying alcohols, we're setting an example and rethinking the category with an inclusive, hair-healthy formula that delivers beautiful scent, shine and styling benefits."

"Sally Beauty is the industry-leading destination for professional-quality hair color, hair care and nails, and as consumers become more educated about the ingredients that can damage hair over time, we're proud to expand our assortment with Soapbox to meet that demand with hair-healthy, salon-quality innovations across every hair type and texture," said Becky Hall, VP of Merchandising at Sally Beauty. "This partnership reflects our commitment to offering the trusted, purpose-driven brands our shoppers rely on, connecting consumers with the salon-quality results they're looking for at home."

Soapbox's Alcohol-Free Hair Fragrance Finishing Mists are designed to refresh hair with long-lasting fragrance without relying on drying alcohols commonly found in traditional hair perfumes that can leave strands dry or brittle over time. Instead, the lightweight formula delivers fragrance while helping smooth flyways, enhance shine, and protect hair from UV exposure and color fading, making it suitable for all hair types, including dry, color-treated, curly, chemically processed, or damaged hair, making fragrance more inclusive without compromising hair health.

The Hair Fragrance Finishing Mist Collection debuts in four signature scents, each inspired by countries where Soapbox's Global Soap donation partners serve communities, reinforcing the brand's commitment to beauty with purpose. Available fragrances include:
•    Vanilla Sandalwood: Warm vanilla & cozy, creamy sandalwood
•    Jasmine Pistachio: White florals & soft, nutty sweetness
•    Lychee Hibiscus: Juicy fruit & bright florals
•    Vetiver Amber: Woody vetiver & warm amber