APPLE DEBUTS IPHONE 18 PRO AND IPHONE 18 PRO MAX

CUPERTINO, CALIFORNIA (PERLA)--Apple today announced iPhone 18 Pro and iPhone 18 Pro Max, delivering the most advanced pro camera system in an iPhone, and huge leaps in battery life and performance. The new 48MP Fusion Main camera, now with variable aperture, brings creative control that wasn’t possible before, and new Pro controls let users customize their experience in the Camera app. Both models feature a smaller and even more useful Dynamic Island, as well as A20 Pro and a next-generation vapor chamber that together deliver the highest sustained performance in iPhone history. iPhone 18 Pro Max also delivers the largest increase in battery life ever on iPhone, thanks to advancements in Apple silicon and a larger battery.1 Featuring iOS 27 with Apple Intelligence and Siri AI, iPhone 18 Pro models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.

iPhone 18 Pro and iPhone 18 Pro Max are available in four elegant finishes: black, silver, glacier, and an all-new burgundy. Pre-orders begin Saturday, September 12, with availability beginning Friday, September 18.
“With iPhone 18 Pro, we’ve made advancements to the areas our users care about most: camera, performance, battery, and intelligence. And we didn’t just make incremental improvements in these areas — we took huge leaps forward to create the best Pro iPhone we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 18 Pro makes it easy for anyone to capture stunning photos and videos using variable aperture, while providing more versatility for creators and more control for pros. Paired with impactful upgrades to Photographic Styles and powerful video capabilities, iPhone 18 Pro unlocks entirely new ways for users to express themselves.”

An Advanced Camera System That Unlocks More Creativity Across Photo and Video
The new 48MP Fusion Main camera with variable aperture is the most advanced camera Apple has ever made, bringing aperture control to iPhone for the first time along with even more creative control. Six laser-cut blades smoothly transition between different apertures, making it incredibly easy to capture the best shot by automatically adjusting for depth of field and lighting. Combined with a new sensor that improves image quality, the result is better low-light photography, crisper detail in the back of group photos, and more unique shots. Variable aperture also provides more control for creative pros by giving them the ability to manually adjust any of the four aperture settings in the Camera app, and an API is available to developers for even more control across the aperture range in their apps.

With a new computational imaging pipeline, the Main camera produces sharper, more detailed shots, and upgraded Photographic Styles with new texture and grain controls let users further dial in their desired appearance and have more creative control over their photos. Industry-leading video capabilities also become more versatile, with the ability to apply Cinematic effects after capture to videos shot at up to 60 fps. In Time-lapse mode, users can now record videos in 4K and Dolby Vision HDR. Audio Mix also has new algorithms that deliver higher-quality voices and can now isolate music.