PRIMARK LAUNCHES 'STYLE YOUR SEASON' CHRISTMAS CAMPAIGN

PERLA --Primark has launched 'Style Your Season', its Christmas campaign for 2026. The campaign brings together partywear, winter knitwear, gifting and homeware, alongside what the retailer describes as its largest festive pyjama collection to date.

The campaign went live on November 3 in the windows of more than 500 Primark stores worldwide, as well as across the company's digital and social channels. Winter styles start at 1.30 pounds for kids and five pounds for adults.

Coleen Rooney and Emmett J. Scanlan
Partywear forms the core of the campaign, with pieces aimed at occasions ranging from office parties and nights out to family gatherings. Coleen Rooney returns with her third By Coleen collection for the retailer, featuring velvet, satin and sequins alongside coordinated looks. The line will arrive in Primark stores from next week, with prices starting at six pounds.

In menswear, Irish actor Emmett J. Scanlan makes his debut as the face of Primark Man's 2026 Christmas campaign. The collection combines heritage references with a relaxed approach, including textured and slim-fit suits, checked car coats, borg-lined jackets, padded bombers and Fair Isle knits. Prices start at ten pounds.

Pyjamas, homeware and gifting
The festive pyjama range includes matching styles for the whole family, priced from four pounds for kids and eight pounds for adults. Designs range from flannel, tartan and stripes to character prints featuring The Grinch, Winnie the Pooh, Mickey Mouse and Home Alone, with matching options available for dogs.

The homeware collection draws on traditional festive motifs and covers illustrated bedding, cushions, throws, candles, decorations and tableware, with prices starting at one pound. The gifting range spans beauty, fragrance, accessories and stocking fillers, while Primark gift cards are available in stores across all markets and online.

Alongside the campaign, Primark stores will support local charities and organisations through the company's Good Neighbour Fund, with many stores making donations to local causes during the festive season.

"The festive season looks different for everyone, and 'Style Your Season' is all about helping our customers make every moment their own," said Matt Houston, chief customer and digital officer at Primark. "We've brought together great fashion, quality and value across everything from partywear and matching pyjamas to gifting and homeware. Whatever the occasion, we want our customers to be able to find what they're looking for at a price they'll love."