AURA INTRODUCES ASTRA, A BRILLIANT 12" FRAME FEATURING SWAROVSKI® CRYSTALS

NEW YORK, (PERLA) -- Aura, the leading brand and innovator in premium digital picture frames, today introduced Astra, a brilliant 12-inch HD frame featuring Swarovski® Crystals. Designed to be gifted for weddings, engagements, milestone anniversaries and more, Astra is available for $399 at Auraframes.com and Bloomingdale's.

People photograph life's biggest moments, like a wedding, a new baby, a first grandchild or a milestone anniversary, but often lose them in an ever-growing camera roll. Aura brings those photos back into everyday life, where they can be enjoyed again and again. For many families, one of these milestones is the reason they bring home their first Aura frame.

Astra showcases more than 15,000 Swarovski Crystals, featuring intricate mosaic-set crystals alongside 3 mm square Flat Backs. The frame looks more like home decor than a piece of tech, with a slim profile, high-quality materials including a Moonstone White finish, paper-textured mat and an elegant custom stand.

"Astra was designed to celebrate life's biggest moments and all the little ones in between," said Scott Chapps, Chief Creative Officer at Aura. "We build beautiful technology that lives naturally in the home, rather than demanding your attention. With Astra, we paired the elegance of Aura's frame design with Swarovski Crystals to create something that you'll want to live with for years."

Made for Celebration
Whether it's a gift to yourself or someone else, Astra arrives in a bespoke gift box and is easy to preload with photos, videos and a personalized message. Once it's unwrapped, family and friends can keep adding to it from anywhere. They can use the Aura app, Web Uploader, Apple Photos, Google Photos, iCloud, an iPhone camera roll, the frame's dedicated email address, or text photos straight to the frame.

Astra includes an HD anti-glare dual-orientation display and the same 4:3 aspect ratio as smartphone photos. The frame automatically adjusts its brightness based on the room's lighting, and shuts off in the dark so there's no screen glare at night. Each display is individually color calibrated, and a touchbar on the frame's bezel allows you to control the frame while keeping the display free of fingerprints.

Aura requires no subscription fees, with unlimited cloud storage, no tier of features locked behind a monthly plan and no hidden costs after setup.