STETSON AND SCENT BEAUTY UNVEIL UNTAMED, A NEW TRIO OF MEN'S FRAGRANCES INSPIRED BY THE AMERICAN WEST

NEW YORK, (PERLA) -- Stetson, in partnership with Scent Beauty, announces the launch of Stetson Untamed, a new collection of three Eau de Parfums and three body sprays inspired by the landscapes, natural elements and independent spirit of the American West. American model and actor Matthew Noszka stars as the face of the campaign, bringing his all-American appeal and modern interpretation of the Stetson man to the collection.

The collection introduces three distinct fragrances—Open Sky, Wild Sage and Free Rein—each offering its own interpretation of the untamed American landscape through fresh botanicals, aromatic herbs, woods and warm resins.

Noszka brings the spirit of confidence, adventure and American authenticity behind Stetson Untamed to life. Known for his work in global fashion campaigns and his role in the Kim Kardashian-led television series All's Fair, Noszka has built a social following of nearly 2.5 million while expanding his career across film, television and global brand partnerships.

"Stetson has always stood for confidence, freedom, and an unmistakable American spirit. I've always felt most at home outdoors—whether I'm off-roading, working on my truck, or simply getting away from it all. That connection to the outdoors and the American West is a big part of who I am, so becoming part of Stetson Untamed feels like a natural fit. Scent is powerful — it becomes part of your presence and the way people remember you. Untamed captures that same sense of adventure and rugged individuality, but in a way that feels fresh and modern. I'm excited to help bring that spirit to a new generation of the Untamed," said Matthew Noszka.

Open Sky opens with Citrus Splash, Mountain Blue Juniper and Eucalyptus, followed by Desert Clary Sage, Incense and Cedar Leaf. American Oak Wood, Tonka Bean and Palo Santo create a warm, grounded finish.
Wild Sage pairs Orange Peel, Cinnamon Bark and Western Cardamom with a heart of Wild Sagebrush, Lavender Bud and Mountain Pine Needles, settling into American Cedar, Vetiver Root and Amber Woods.
Free Rein opens with Desert Prickly Pear, Wild Verbena and Sweetgrass, followed by American Prairie Moss, Lavandin and Pinon Resin. Patchouli Leaves, Vetiver Smoke and Red Amber create a rich, warm finish.