STEPHANIE GOTTLIEB ENTERS WHOLESALE THROUGH EXCLUSIVE LAB-GROWN DIAMOND PARTNERSHIP WITH SOFER JEWELRY

NEW YORK, NY (PERLA) — After 13 years of building her namesake fine jewelry brand primarily through a direct-to-consumer model, Stephanie Gottlieb is entering wholesale for the first time with a lab-grown diamond collection created in partnership with Sofer Jewelry, a division of Beny Sofer, Inc.

Launching with 85 styles ranging from everyday diamond essentials to statement pieces exceeding 40 carats total weight, the Stephanie Gottlieb x Sofer Jewelry collection brings Gottlieb’s recognizable approach to diamonds—bold scale, unexpected combinations and a willingness to break traditional jewelry rules—to independent jewelers U.S. and internationally. Sofer Jewelry will serve as the collection’s exclusive wholesale distributor, with the collection available to order now ahead of the holiday season.

The partnership marks a new chapter for Stephanie Gottlieb, expanding the brand beyond its direct-to-consumer business while giving independent jewelers access to a collection created specifically for the wholesale market. It pairs Gottlieb’s distinct design language and consumer reach with Sofer Jewelry’s decades of diamond expertise, manufacturing capabilities and relationships with independent retailers.

“I’ve spent the last 13 years building a very specific point of view around how women buy, wear and style fine jewelry, and I love the idea of bringing that perspective to a completely new audience through independent jewelers,” said Stephanie Gottlieb, Founder and Creative Director of Stephanie Gottlieb Fine Jewelry.

 “Wholesale gives us an opportunity to meet customers where they already shop and to introduce the world of SG in a way we haven’t before.”

Gottlieb first entered the lab-grown diamond category in July 2026 with two capsule collections for her direct-to-consumer brand, seeing the category as an opportunity to push scale, experiment with design and create expressive diamond jewelry meant to be worn often.

“Natural diamonds will always have an incredibly important place in my world, particularly for bridal, milestones and pieces you want to carry with you forever,” Gottlieb said. “Lab-grown gives me permission to play differently. We can go bigger, experiment with shapes and combinations, and create pieces that are really about fashion, self-expression and having fun with diamonds.”

That philosophy is evident throughout the collection. Rather than recreating traditional natural-diamond jewelry at a lower price point, Gottlieb uses lab-grown diamonds as a design tool, pushing proportions and creating high-impact pieces centered on personality and personal style.

The partnership also brings Gottlieb back to where her career began. She worked at Sofer Jewelry before launching her own brand, learning the diamond business from the ground up, and Sofer has remained a partner to Stephanie Gottlieb for more than a decade.

“Starting my career at Sofer makes this incredibly personal,” Gottlieb said. “It’s where I learned so much of what I know about diamonds and the jewelry business. To come back 13 years into building my own brand with a completely different perspective, and create something together for this next chapter, feels very full circle.”

The collection also marks Sofer Jewelry’s first branded fashion lab-grown diamond collection, combining Gottlieb’s design and brand platform with Sofer’s diamond sourcing, manufacturing and wholesale expertise.

“Watching Stephanie build her brand over the years has been incredible, and partnering on this launch was a true meeting of minds,” said Amit Sofer, President of Sofer Jewelry. “Sourcing consistent, top-tier graded diamonds takes strong wholesale relationships, and we were glad to put ours to work for this collection. It gives our retail partners something new and exclusive to offer their customers this holiday season and beyond.”

Three Signature Collections
The Stephanie Gottlieb x Sofer Jewelry assortment launches across three signature design stories:

Undecided Prong
Gottlieb’s playful answer to the impossible question of choosing just one diamond shape. Each design pairs two complementary shapes—such as a round and heart—in claw-prong settings, creating an unexpected twist on classic diamond silhouettes. Styles include tennis necklaces and bracelets, single studs, a hinged bangle and a statement ring.

Fancy Bezel
A celebration of fancy-shaped diamonds, with emeralds, pears, hearts, ovals and rounds framed in sleek gold bezels. The collection takes one of jewelry’s most timeless settings and gives it a clean, modern attitude. Styles include flex bangles, charms, huggie charms and single studs.

Perfectly Imperfect
Built around the idea that great jewelry doesn’t have to match. Asymmetric designs pair round and heart-shaped diamonds in unexpected combinations, finding harmony through contrast and encouraging wearers to follow their own style rather than traditional jewelry rules. Styles include bezel-set tennis necklaces and bracelets, studs, drop earrings, bypass rings and ear climbers.

Pricing and Availability
The Stephanie Gottlieb x Sofer Jewelry collection launches with 85 styles in 14k yellow and white gold, ranging from 0.25 to more than 40 carats total weight. Suggested retail prices range from $790 to more than $30,000, creating an assortment that spans approachable everyday diamond jewelry through high-impact statement pieces.

Additional styles and design stories will debut throughout 2027.
The collection is available exclusively to retailers through Sofer Jewelry. To request look books and line sheets, schedule a buying appointment or place an order, contact Leigh Thomas at leigh.thomas@benysofer.com  or visit soferjewelry.com.