PARIS HILTON RETURNS AS THE FACE OF KARL LAGERFELD AS NOT-KARL DEBUTS FOR FALL/WINTER 2026

PERLA --Following the success of the Maison's fall/winter 2025 and spring/summer 2026 campaigns, Karl Lagerfeld is delighted to announce the extension of its relationship with global entrepreneur, media personality and cultural icon Paris Hilton, continuing a partnership that has resonated with audiences around the world.

As the face of the Maison through fall/winter 2026 and spring/summer 2027, Hilton returns for the next chapter of Karl Lagerfeld's 'From Paris With Love' story, continuing to bring her signature confidence, wit and individuality. Photographed for the first time by Matt Easton, the FW26 campaign introduces a new dimension to the narrative while remaining true to the House's established codes.

At the heart of the FW26 story, two masters of self-reinvention meet. Making his debut is NOT-KARL, a charismatic digital character and new member in the brand's world. Appearing alongside Hilton, he brings a fresh dimension to the storytelling.

Set against a series of retro multi-screen televisions, he appears throughout the campaign with Hilton, bringing contrast, humour and playful irreverence to the narrative. This marks the first step in NOT-KARL's broader story beyond this season.

"Paris has brought energy, authenticity and a strong sense of individuality to our campaigns over the past two seasons," says Pier Paolo Righi, CEO of Karl Lagerfeld. "Continuing that relationship while introducing NOT-KARL feels particularly meaningful. As a new member of the brand's world, he brings wit and irreverence, creating an unexpected dialogue with Paris and giving us new and innovative ways to play with format, storytelling and perspective while remaining true to Karl's point of view."

Together, Hilton and NOT-KARL form an unexpected on-screen duo, their contrasting personalities creating a playful dynamic throughout the campaign. Their exchanges create a sense of spontaneity within the story, while reinforcing the campaign's central themes of individuality and self-reinvention.

"Continuing the relationship feels incredibly special," says Hilton. "Every campaign has felt like its own moment, and I love that we keep finding new ways to bring our worlds together. Having NOT-KARL on set made this shoot feel so iconic and just unexpected; it brought such a magical energy. I'm excited for what's to come next!"

This season, Hilton is joined by Kit Butler as the face of menswear. With his understated confidence and strong fashion profile, Butler is a contemporary counterpart to Hilton, and their long-standing friendship lends effortless chemistry.

The FW26 campaign will launch globally across digital, social, print and out-of-home platforms beginning September 1, 2026, bringing together the Karl Lagerfeld, Karl Lagerfeld Jeans and Karl Lagerfeld Paris collections under a single creative narrative.
BY Press Club