GUESS Introduces AI Venix: A Limited-Edition Timepiece Inspired by the Digital World

SHELTON, Conn., (PERLA) -- GUESS Watches introduces the AI Venix, a limited-edition timepiece that explores the role artificial intelligence can play in the creative process while keeping human design, expertise, and innovation at the center.
The AI Venix reimagines the bestselling GUESS Venix with a bold, technology-inspired pixel camouflage design, transforming a signature silhouette through a distinctly digital lens. The result is a striking analog timepiece that blends the visual language of the digital world with the confident style that defines GUESS.

Guided by the concept "AI Imagined. Human Crafted.", the AI Venix began as an exploration into how artificial intelligence could inspire new creative possibilities. AI-generated imagery provided the initial visual direction, leading to the development of a distinctive pixel camo pattern that was refined, engineered, and brought to life by the GUESS Watches design and product teams. From pattern development and material selection to product execution, every aspect of the finished watch reflects human expertise, craftsmanship, and creative decision-making.

The finished watch features a seamless pixel camo print across the 42mm black case, multifunction dial, and smooth silicone strap, creating a unified graphic look that feels modern, bold, and unmistakably GUESS. Limited to 200 individually numbered pieces and available exclusively online, the AI Venix offers a collectible expression of fashion and technology.