BLUE MEADOW BRANDS' SQUISHMALLOWS FRAGRANCES BRING "JOY IN A BOTTLE" TO CANADA WITH SEPHORA CANADA EXPANSION

PLANTATION, Fla., (PERLA)-- Following a successful U.S. launch and overwhelming consumer demand, Squishmallows Fragrances is expanding its world of joy to Sephora Canada. The launch brings Squishmallows' signature world of joy, comfort, and collectibility to Canadian beauty lovers — inviting them to experience "joy in a bottle" through a fragrance collection inspired by beloved friends.

Built from one of the world's most cherished brands and the #1 plush sensation in the U.S., consumers were introduced to Squishmallows Fragrances last year with the debut of three signature scents: Pink Possibilities, Whisked Away, and Moonlit Mist, all inspired by a Squishmallows character. Since then, the collection expanded to include Eau de Parfum Travel Sprays, the limited-edition Whisked Away Tropical Sunset Eau de Parfum, and most recently, the Wonder Whirl Eau de Parfum.

Squishmallows Fragrances has quickly emerged as a standout in the fragrance category in the U.S., with the brand recently becoming the #1 fragrance on Ulta Beauty's TikTok Shop, underscoring its appeal beyond its iconic plush and demonstrating strong demand among beauty consumers.