THE NEXT-GEN ICON: YSL BEAUTY INAUGURATES ALISHA BOE AS THE NEW GLOBAL FACE OF BLACK OPIUM

NEW YORK, (PERLA) -- Continuing its legacy of crowning the stars who shape youth culture, YSL Beauty proudly inaugurates actor Alisha Boe as the new Global Ambassador for BLACK OPIUM.

YSL Beauty is defined by modern audacity, partnering with the most magnetic rising stars and further catapulting them into the cultural zeitgeist. In Alisha Boe, YSL Beauty has found the ultimate expression of today's cool: effortlessly radiant, fiercely authentic, and possessing an alluring charm that makes her the girl everyone wants to be around.

Capturing the screen across prestige film and television, ranging from Apple TV+'s critically acclaimed The Buccaneers to Netflix's groundbreaking series 13 Reasons Why, Alisha brings a fearless, unfiltered truth to everything she touches. Daring yet deeply relatable, she represents a new era of Hollywood built on real connection, magnetic individuality, and unapologetic self-expression.

"BLACK OPIUM is pure adrenaline – that raw, electric energy of a night out. It doesn't play it safe, and that's exactly why I love it. I'm so excited to be the new Global Ambassador because this fragrance is really an invitation to embrace your most unapologetic self, turn up the music, and bring everyone along for the ride." – Alisha Boe