ADRIA ARJONA RISES AS HER MOST AUTHENTIC SELF IN HER FIRST L'ORÉAL PARIS CAMPAIGN FOR NEW VOLUME LIBERTÉ MASCARA

NEW YORK, (PERLA) -- L'Oréal Paris debuts Global Ambassador, Adria Arjona's, first product campaign that expresses a woman stepping fully into her power. This campaign celebrates the launch of Volume Liberté Mascara, a new approach to high-impact lashes that delivers up to +800% more volume in a single application.

At the heart of the campaign is a different kind of boldness: not provocation, but self-assurance. Volume Liberté invites women to take up space, to be bold, and fully themselves. It is "You're Worth It." in motion: not a promise of who you should become, but an invitation to rise as who you already are.

"I love expressing different parts of myself through beauty. What I love about Volume Liberté is that it encourages you to embrace your existing beauty and helps you amplify it" says Adria Arjona.

THE STARS: THE POWER OF KNOWING YOUR WORTH
Adria's personal journey and connection to her Puerto Rican roots inform the confidence and individuality she brings to the campaign. Alongside longtime L'Oréal Paris Global Ambassador Eva Longoria, she explores what it means to show up boldly and unapologetically as themselves. The two women embody a shared belief that true beauty begins with knowing your worth. As they bring their perspectives to life, Volume Liberté Mascara becomes an extension of that confidence, amplifying their lashes and their presence. Together, Adria and Eva celebrate a modern vision of beauty that doesn't ask women to become someone else but empowers them to take up space and express exactly who they are.

"Volume Liberté embodies the freedom to express yourself boldly," says Laura Branik, President of L'Oréal Paris USA. "With Adria Arjona and Eva Longoria, we're celebrating the force of women who command a room with confidence and grace. In this campaign, 'You're Worth It' feels unmistakable. Through Volume Liberté, our goal is to add a touch of confidence and luxury to every woman, every day."

THE CAMPAIGN: RISING TO YOUR POTENTIAL
Directed by acclaimed filmmaker Colin Cardo, the campaign captures Arjona at new heights in Paris, bringing together the director's distinctive visual language with the effortless sophistication of L'Oréal Paris. Known for his work at the intersection of fashion, music, and pop culture, his creative vision brings a sense of movement and elevation to Volume Liberté Mascara, transforming the mascara story into a broader expression of attitude and individuality. Cardo previously collaborated with the brand on its 2025 L'Oréal Paris x Mugler campaign film featuring Kendall Jenner.

THE PRODUCT: BOLD VOLUME IN ONE CLICK
Designed to deliver bold, amplified lashes without compromising comfort, Volume Liberté offers a weightless, smudge- and flake-resistant formula with up to 24-hour wear and conditions lashes with Black Orchid and Panthenol (Pro-Vitamin B5). The innovative click-to-release component reimagines the traditional mascara experience, releasing the brush with a simple click for easy, seamless application.
Volume Liberté is available now on Amazon.com and in-store nationwide for $15.99.