AXIS-Y EXPANDS GCC PRESENCE WITH LANDMARK KUWAIT AND BAHRAIN LAUNCH

SEOUL, South Korea and KUWAIT CITY, Kuwait , (PERLA) -- AXIS-Y, the vegan, climate-inspired K-beauty skincare brand redefining skin health through its "Climate of You" philosophy, announced its official launch in Kuwait and Bahrain marking a significant milestone in the brand's continued expansion across the Gulf Cooperation Council (GCC).

Kuwait will serve as a key focus of the launch, supported by a three-day activation expected to welcome approximately 230 guests, including around 70 celebrities and leading creators from across the GCC. The activation is designed to create strong regional visibility while giving media, creators, beauty enthusiasts, and consumers the opportunity to experience the AXIS-Y brand and products firsthand — generating significant buzz around the brand as it enters one of the region's most influential beauty markets. Bahrain will launch simultaneously, further strengthening AXIS-Y's retail footprint across the GCC and reflecting the brand's broader strategy to build a stronger and more locally connected presence throughout the region.

Both markets will be supported by dedicated physical retail visibility, including custom-designed AXIS-Y Brand House and animation table installations, bringing the brand's climate-inspired identity to life for shoppers. Notably, AXIS-Y will be the first brand to introduce this type of dedicated Brand House experience through Korea Town by Boutiqaat, highlighting the strength of the partnership and the shared commitment to creating more immersive beauty experiences for consumers in the region.

At the heart of the launch are two of AXIS-Y's hero products: the Dark Spot Correcting Glow Serum and Vegan Collagen Eye Serum, two of the brand's most-loved formulas. Alongside these heroes, a wider AXIS-Y product assortment will also be available, giving GCC consumers greater access to the brand's science-backed, 100% vegan certified skincare portfolio.