ANTHROPOLOGIE CELEBRATES THE MANY WAYS TO WEAR PILCRO DENIM THIS FALL

PHILADELPHIA, (PERLA)-- Anthropologie today unveiled its Fall 2026 Pilcro denim collection and campaign, spotlighting the continued momentum of its owned brand through fresh seasonal washes, signature silhouettes, and a creator-led social activation designed to inspire customers with new ways to wear denim.
As a key growth driver within Anthropologie's owned-brand portfolio, Pilcro continues to strengthen its position as a destination for elevated, versatile denim. Over the past year, searches for Pilcro have increased 5%, while the brand has generated more than 1.2 million organic Instagram impressions and welcomed thousands of new customers to the Anthropologie Group. With Petite, Plus, Tall, and Adaptive sizing, Pilcro continues to deliver premium denim designed to fit every body and every style.

Anchored by the customer-favorite Kayden jean, the only-at-Anthro Fall assortment introduces fresh washes across Pilcro's most-loved silhouettes. From timeless indigo and crisp white to soft ecru and standout pink, the collection reimagines everyday denim with color, texture, and modern styling, giving customers fresh ways to wear the silhouettes they already love.

"Denim is one of the most personal pieces in a woman's wardrobe because it becomes part of her everyday life," said Richa Srivastava, Chief Creative Officer, Women's Design at Anthropologie. "We wanted to build a denim assortment that gives our customer even more ways to express herself. While the Kayden remains one of our signature silhouettes, this season is about the power of the wash, using color, texture, and thoughtful design to make familiar favorites feel entirely new."

The Pilcro Fall campaign will be supported by a 360-degree marketing strategy, including social-first storytelling, a dedicated Pilcro catalog, in-store experiences, and an integrated digital campaign designed to inspire customers wherever they discover and shop the brand. In addition, Anthropologie is launching The Wash Takeover on August 6, a creator-led social campaign featuring more than 70 creators across TikTok and Instagram. Showcasing the Kayden jean in multiple washes, across diverse body types, the campaign highlights the versatility of Pilcro denim through authentic styling inspiration, helping customers discover their ideal seasonal look.